Describe a person you know who has a successful business: IELTS Speaking Part 2 Cue Card and Part 3 Questions
Part 2 cue card
Describe a person you know who has a successful business
You should say:
- Who this person is
- How you got to know him/her
- Why and how he/she started the business
- What business he/she does
- And explain why you think the business is successful
You will have one to two minutes to talk about this topic.
Read the complete transcript
The person I want to talk about is Anna Morales, a baker and entrepreneur who runs a small chain of artisan bakeries in my city. She's outgoing, meticulous about recipes, and quite creative with flavours. I met Anna at university where we were both studying business management; we worked on a marketing project together and kept in touch after graduation, meeting up for coffee whenever she opened a new shop. She started the business because she loved baking and noticed there were no good sourdough bakers nearby; to prepare she saved money from part-time jobs, did a baking course and tested recipes at a weekend market stall. Her first stall sold out within three hours and that convinced her to rent a tiny shop. Today she runs three bakeries that sell bread, pastries, sandwiches and also provide corporate catering and online delivery; her signature product is a seeded sourdough that people queue for. I think her business is successful because she focuses on consistent quality, clever branding and excellent customer service — for example she replies to customer messages quickly and offers baking workshops which build loyalty. She's also sensible with finances and expanded gradually rather than taking big risks. She employs local staff and trains them herself.
Preparation status: Predicted topic cycle. This independent practice resource is not an official IELTS paper, and the questions in your test can be different. How topics are labelled.
Part 3 discussion questions
Move one question at a time: listen, answer, compare and retry. The complete question text remains in the page HTML for accessibility and search.
- 01Why do some people start their own business?
- 02Should governments provide financial support to start-ups?
- 03Do most people prefer shopping at big stores or small stores?
- 04What makes a business successful?
- 05What makes a business fail?
- 06Is it easy to set up a new business in your country?
See the topic before you speak
Use the images as idea prompts. Describe what you notice, connect it to your experience, then answer the real question.


Model answers, heard side by side
Start with the simpler answer, switch bands to hear how the same task can be developed, then record a personal response. These are teaching examples, not official answers or score guarantees.
Part 2 — Model Answer
Part 2 cue-card response
The person I want to talk about is Tom Evans. He is a friend who owns a small catering company. I met Tom at college and we stayed in touch. He started the business because he liked cooking and wanted to be his own boss. He saved some money from part-time jobs and borrowed a little from family. He caters for events and supplies sandwiches to offices. I think his business is successful because people like his food and he is reliable. He works long hours, keeps prices reasonable and gets lots of repeat customers. He also advertises locally and uses social media to get orders.
The person I want to talk about is Anna Morales, a baker and entrepreneur who runs a small chain of artisan bakeries in my city. She's outgoing, meticulous about recipes, and quite creative with flavours. I met Anna at university where we were both studying business management; we worked on a marketing project together and kept in touch after graduation, meeting up for coffee whenever she opened a new shop. She started the business because she loved baking and noticed there were no good sourdough bakers nearby; to prepare she saved money from part-time jobs, did a baking course and tested recipes at a weekend market stall. Her first stall sold out within three hours and that convinced her to rent a tiny shop. Today she runs three bakeries that sell bread, pastries, sandwiches and also provide corporate catering and online delivery; her signature product is a seeded sourdough that people queue for. I think her business is successful because she focuses on consistent quality, clever branding and excellent customer service — for example she replies to customer messages quickly and offers baking workshops which build loyalty. She's also sensible with finances and expanded gradually rather than taking big risks. She employs local staff and trains them herself.
Part 3 — Model Answers
Why do some people start their own business?
Some people start their own business because they want to be their own boss or to make more money. Others turn a hobby into work, like baking or repairing phones. Also some start because they can't find a job. Starting a business is risky but people do it for independence.
People set up their own businesses for a mix of reasons: they want independence, they want to pursue a passion, or they spot a gap in the market. Often someone will 'take the plunge' after saving a bit or getting help from family or an investor. For many, being their own boss and having control over their time is the main attraction, even though it's risky.
Should governments provide financial support to start-ups?
I think governments should help start-ups a bit, especially with small grants or cheap loans. New businesses can create jobs and innovation. But support should not be unlimited because people need to manage well. Training and advice are also useful.
Yes, governments should support start-ups, but it should be targeted and sensible. Financial help like seed grants or repayable loans can kick-start innovative firms, while tax incentives and incubators help scale promising ideas. However, blanket subsidies can distort markets, so funding should be tied to clear goals and matched with mentorship and accountability.
Do most people prefer shopping at big stores or small stores?
Most people prefer big stores because they are cheap and have lots of choice. Big supermarkets are convenient and open late. But some people like small shops for better service and local products. It depends on what you want.
There's a clear trend towards big stores and online retailers because of price, convenience and range, but small shops survive by specialising. Independent shops, farmers' markets and boutiques attract customers with unique products, personal service and local connections. So while mass retail wins on scale, small stores win on character and niche appeal.
What makes a business successful?
A business needs a good product and good service to be successful. It also needs the right price and a good location. Hard-working owners and loyal customers help a lot. Good advertising is useful too.
Success usually comes from a clear value proposition and consistent delivery: good product or service, excellent customer experience, and sound financial management. Marketing and brand identity help attract customers, while a strong team and efficient operations keep costs under control. Being able to adapt quickly to customer feedback or market changes is often decisive.
What makes a business fail?
Businesses fail when they run out of money or their product is not good. Bad planning and too much competition also cause failure. Sometimes owners grow too fast and cannot manage costs.
Failure usually stems from poor market research, weak cashflow management or overexpansion. Leadership issues, lack of innovation and bad customer service can accelerate decline. External shocks, such as sudden regulatory change or a pandemic, also tip vulnerable firms over unless they have contingency plans.
Is it easy to set up a new business in your country?
Setting up a business in my country is fairly straightforward legally; you can register online and start trading. But finding money and customers is hard. There are rules about taxes and licences you must follow, which can be a bit confusing.
It's relatively easy to register a company and get started thanks to online procedures, but the real challenges are practical: securing funding, navigating tax rules, licences and business rates, and finding customers. There is plenty of support available — business advisers and local schemes — but competition and cashflow are the main hurdles new owners face.
How to answer Describe a person you know who has a successful business IELTS Speaking questions
For the Describe a person you know who has a successful business cue card, use the preparation minute to build a route through the talk. Choose a clear subject, add two specific moments or details and end with why it matters. Then use the linked Part 3 questions to practise broader explanation and comparison.
Cue-card prompts:
- Who this person is
- How you got to know him/her
- Why and how he/she started the business
- What business he/she does
- And explain why you think the business is successful
- Opening: identify the person, place, object or event.
- Development: describe two details or moments in a logical order.
- Extension: explain a reason, result, comparison or problem.
- Reflection: finish with why the subject is memorable or important.
Question-by-question approach
| Practice question | Useful answer move |
|---|---|
| Why do some people start their own business? | Answer with one main cause, then support it with a concrete example. |
| Should governments provide financial support to start-ups? | Give a direct answer, one reason and a short example without memorising a script. |
| Do most people prefer shopping at big stores or small stores? | Give a direct answer, one reason and a short example without memorising a script. |
| What makes a business successful? | Name the thing first, then describe a specific feature or example. |
Vocabulary focus
Useful language already demonstrated in the model answers includes take the plunge, be your own boss, spot a gap, seed grant, incubator, repayable loan, niche appeal, mass retail. Learn the meaning and a natural word partnership, then use each item in a different answer instead of copying a complete script.
Common mistakes to avoid
- Giving a memorised response that only partly answers the question.
- Adding difficult vocabulary without checking meaning or collocation.
- Restarting after every error instead of correcting briefly and continuing.
- Reading the model answer before recording your own first attempt.
Describe a person you know who has a successful business practice FAQ
How should I use the Describe a person you know who has a successful business cue card preparation minute?
Write keywords for an opening, two or three details and a final reflection. Do not try to write complete sentences.
Do I have to cover every cue-card bullet?
The prompts help you organise the talk. Covering them is useful, but a coherent one-to-two-minute response matters more than mechanically ticking off each line.
How are Part 3 questions connected to Part 2?
They develop the same broad theme through reasons, comparisons, social effects or future possibilities, so answers normally need more explanation than Part 1.